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Confirmation or Action

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Lessons learned over tea with ____ _____.

  • 1-year plans may as well be no year plans.
  • You can’t be everyone’s cup of tea.
  • You can’t start, finish or change fast enough.
  • Identify scarcity. Provide value.
  • 5-ball juggling is as difficult as MMA.

An hour with a mentor is a cryptic, Russian nesting doll experience. The answers are there, but they were there before you started to talk. Listening in these circumstances forks off into: Are you are looking for confirmation to get you through the day/week/year/event or are you declaring that you are ready for action? Being open to change is very different than looking for someone to hand you an answer – especially one that you may or may not use.

Before you hire an agency or consultant, ask yourself:

  • “Am I looking for confirmation or action?” – Do I want someone to agree with me or help me effect real change?
  • “If I do get the confirmation I was looking for, am I willing to do what it takes to put something into action?” – A new coat of rusty paint is rarely good for your organization or for an agency/consultants reel.

Doing nothing is always an option, but in my case I’m likely to not get invited over to chat again unless I take action and do something amazing. In your case, customers will simply go somewhere else — somewhere where action takes precedence over confirmation of a problem you both see clear as day.

I’m excited for the challenge and primed for action. How about you?

-Ian


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