Content Calculator in Beta
We’ll do a formal intro to this project in the next few weeks. For now I welcome you to take a look. We’re open to any and all feedback you have. Please use the user voice feedback tab on the right of...
View ArticleThe Internet is a Playground*
Every day nascent web startups gather buckets of funding with unproven concepts (see Color.) Unquestionably some startups need the money to move the next level. But others, armed with a product that...
View ArticleEat Media: Top 5 Mistakes I made in 2011
MISTAKE #1 Committing to Content Strategy without a Brand Strategy When a client is not established yet, or in startup mode, brand strategy is part aspiration and part adventure — these are exciting...
View ArticleNow Serving: Customers and Business Goals
Whatever your business is, you exist to service two groups: -The customer -The business To make the customer happy you must Make the experience of finding, researching, purchasing, using, fixing,...
View ArticleEAT opens office in NYC/SOHO
Today is great day for our team. It marks the opening of our NYC office in SOHO and ushers in a new phase of Eat Media. Announcing Eat Media v3.0 1 – Our new HQ. We have moved 30 miles down the Hudson...
View ArticleFiefdoms Corrupt Systems (and donuts).
When I was 17 I had a weekend job making the donuts (cue the jokes). Actually, I didn’t “make” the donuts so much as fill them. The baker would come in around 3am and make them, and I showed up at...
View ArticleSeth Says it Better
Avoiding “I’ll know it when I see it.” I’ve tried to write this post 15 times, Seth Godin nails it here, per the usual. I think helping a client say what they want before they see it is a worthy...
View ArticleMore or Less Content
More and more I hear the following two phrases from customers on consult calls. Both tactics (not strategies) are complex because they require other tactics and strategies to succeed. “We want to...
View ArticleConfirmation or Action
Lessons learned over tea with ____ _____. 1-year plans may as well be no year plans. You can’t be everyone’s cup of tea. You can’t start, finish or change fast enough. Identify scarcity. Provide value....
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